RAYMOND CASES MORFE
With my passion towards delivering ICT solutions, I had the opportunity to transform legacy systems into modern platforms for Siemens, World Health Organization (WHO), TrendMicro, Globe Telecom, Globe GCash, Solaire Resort and Casino, and MIESCOR (Meralco's EPC subsidiary).
I am an ICT leader and Business Partner with more than 30 years of experience leading digital transformation, enterprise ICT operations, cloud adoption, data governance, cybersecurity, and process automation. Throughout my career, I have successfully aligned technology initiatives with business objectives, modernizing infrastructure, automating end-to-end processes, and delivering measurable operational improvements. My experience spans enterprise architecture, software development, data warehousing, API integration, cloud technologies, IoT solutions, and cross-functional leadership.
What distinguishes my approach is a strong focus on operational excellence and business enablement. I work closely with stakeholders to understand and articulate business requirements, identify opportunities for innovation, and deliver practical solutions that create sustainable value. Whether leading strategic transformation programs or responding to critical operational challenges, I am committed to delivering results while maintaining strong governance, compliance, and fiscal discipline.
I have also embraced the rapid evolution of Artificial Intelligence and actively incorporate AI-assisted tools and methodologies into my daily work to improve productivity, decision-making, and solution design. I love having my hands dirty (hands-on) when delivering IT solutions to critical business needs.
What distinguishes my approach is a strong focus on operational excellence and business enablement. I work closely with stakeholders to understand and articulate business requirements, identify opportunities for innovation, and deliver practical solutions that create sustainable value. Whether leading strategic transformation programs or responding to critical operational challenges, I am committed to delivering results while maintaining strong governance, compliance, and fiscal discipline.
I have also embraced the rapid evolution of Artificial Intelligence and actively incorporate AI-assisted tools and methodologies into my daily work to improve productivity, decision-making, and solution design. I love having my hands dirty (hands-on) when delivering IT solutions to critical business needs.
The Positions I've Held Since 1995
Wherever I am and whatever position I hold, I always leverage my programming skills to better the workplace - by providing simple solutions to business needs.
Senior Solutions Architect, Globe NTG OSS (contractual via ASTI Business Services Inc.)
Group Head of Corporate ICT, CIO
IT Portfolio Manager for General Administration
IT Portfolio Manager for Hospitality
Technical Project Manager for Reports and Visualization, Enterprise Data Office (lateral movement)
Section Manager for Backoffice Operations Support Systems, GCash (absorbed by GXI for new team)
Technical Project Manager for Globe GCash API webapps and partner rollouts (contracted via GlobalBridge Resources a.k.a. Ayala Systems, assigned to Globe GCash)
IT Director
IT Project Manager
Team Leader of Global Applications Support
Supervisor for CIO Information Services
Team Leader, Information Services
Senior Network Engineer, Information Services
M.I.S. Manager
Network Administrator
Network Engineer
Senior Programmer, SAP ABAP/4
Junior Programmer, DOS-to-Windows transformations
The Many Hats I Wear
Over the years, I have accumulated these many hats that I wear on a normal workday inside the company.
- Relationship Manager. I listen to BUSINESS NEEDS. I articulate the high-levels to sponsors, stakeholders, solution vendors, and operation teams in order to align everyone’s end-to-end understanding and expectations on what needs to be done as a team.
- Project Manager. “Be a FINISHER” and “Finish FAST” are what I always preach to my colleagues. "Celebrating small victories" is a must habit for my team. We acknowledge and flaunt them. And while every company has its own project management policy, I actively involve myself in improving that policy so that everyone in the project team is always compliant.
- Business Analyst and Process Architect. I listen to and observe how the business do business. I align processes across cross-functional teams. I document network of business processes and their owners, dependencies, and the data that they create and process.
- Solution Architect and Problem Solver. I build ecosystem platforms and streamline processes towards alignment across cross-functional teams. I attend meetings listening in, asserting, and come back with practical solution ideas. I keep myself adept of new techs like the Cloud, Internet-of-Things or IoT, and Start-Ups. In Solaire, after aligning that the solution is simple, I developed an Outlet Sales Reporting API with Third-Party Integration Manual to ultimately resolve a 6-year persistent audit finding in Retail Management. I have my own lab of Virtual Machines to POC how server techs like Kubernetes work.
- Data Scientist and Architect. I love data. In Globe GCash, I built the automated central GCash Data Warehouse from ground up. Prior, a requested transaction report literally takes months to deliver. I co-organized Globe’s first Data Privacy Expo. In MIESCOR, I built a central Employee Information Database with more than 10,000 employees, which was used to populate Asset Management systems, and for SSO authentication for all automations including non-computing employees like construction laborers.
- Developer and Innovator. I love being a Programmer. You will often find me to develop a tool, a report or create a template to optimize daily tasks. During the lockdowns in 2020, I learned about IoT and programming Arduino and soldering electronics are now parts of my programming skills.
- Business Partner and Transformation Manager. In TrendMicro, I campaigned for ITIL implementation. In MIESCOR, I handled DevOps of the Kanban ticketing system for RA-11361 or Anti-Obstruction of Power Lines or AOPL Act used by 500+ users from all Meralco Business Centers. This Kanban (aopl.miescor.ph) is the task collaboration tool between MIESCOR and Meralco to ultimately generate the PLO Certificate PDFs required upon application of a Building Permit thru the Local Government Unit.
My Era: We Are Literally in the Forefront of Technology Changes. We Are The Perfect IT Architects.
Proudly, I can say that my era was indeed in the forefront of technology that we are still continuously improving today. I agree that the world has rapidly advanced in the last 3 decades with the proliferation of social media, mobile devices, affordable internet, wireless networks, and start-ups.
When I graduated from college in 1995, it was when businesses are starting to migrate from text-based systems into Windows, and my first tasks in SIEMENS was to convert those DOS-based systems to work on Windows. What we learned in college were hardcore principles of data structures and algorithms, database fundamentals, compressions when diskspace was still maxed only at Megabytes. Developing those DOS systems into Win32 applications via Visual Basic, Delphi, Visual C++, Crystal Reports, etc were proliferate in the mid-90s.
Then when Microsoft released Classic ASP in 1996, we revisited converting those Win32 applications into dynamic web applications - the primary drivers were Win32 applications are too fat in the network and had become difficult to deploy when we had updates into more than 500 user desktops scattered in more than 5 branch offices. Then eventually, we matured into giving all users access to the Internet thru their desktops. Laptops with modems were for bosses only. Then came wi-fi, mostly for bosses too, but eventually desktops were upgraded with wi-fi cards.
After the millenial new year 2000, many things happened: social media like Friendster and Facebook came out, Blackberry qwerty-phones were out, Philippines became a callcenter capital of the world, Internet became faster as we obsoleted the modem into wi-fi, from dial-up into DSL, into fiber. When I was converting Win32 apps into web-based, there were Application Service Providers (ASPs) and big datacenters came out in the Philippines. Now, we see flavors of it - SaaS, IaaS, PaaS, FWaaS, etc all in the so-called "Cloud" which in the backend are simply just datacenters.
As a young-at-heart Programmer that I am, all these excited my growth as an I.T. Professional, especially now that hostings and space are affordable and fastly accessible from anywhere in the world...
When I graduated from college in 1995, it was when businesses are starting to migrate from text-based systems into Windows, and my first tasks in SIEMENS was to convert those DOS-based systems to work on Windows. What we learned in college were hardcore principles of data structures and algorithms, database fundamentals, compressions when diskspace was still maxed only at Megabytes. Developing those DOS systems into Win32 applications via Visual Basic, Delphi, Visual C++, Crystal Reports, etc were proliferate in the mid-90s.
Then when Microsoft released Classic ASP in 1996, we revisited converting those Win32 applications into dynamic web applications - the primary drivers were Win32 applications are too fat in the network and had become difficult to deploy when we had updates into more than 500 user desktops scattered in more than 5 branch offices. Then eventually, we matured into giving all users access to the Internet thru their desktops. Laptops with modems were for bosses only. Then came wi-fi, mostly for bosses too, but eventually desktops were upgraded with wi-fi cards.
After the millenial new year 2000, many things happened: social media like Friendster and Facebook came out, Blackberry qwerty-phones were out, Philippines became a callcenter capital of the world, Internet became faster as we obsoleted the modem into wi-fi, from dial-up into DSL, into fiber. When I was converting Win32 apps into web-based, there were Application Service Providers (ASPs) and big datacenters came out in the Philippines. Now, we see flavors of it - SaaS, IaaS, PaaS, FWaaS, etc all in the so-called "Cloud" which in the backend are simply just datacenters.
As a young-at-heart Programmer that I am, all these excited my growth as an I.T. Professional, especially now that hostings and space are affordable and fastly accessible from anywhere in the world...
But I am not done yet - Artificial Intelligence is now here.
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